STARTicles Create Basic Marketing Materials

STARTicles offer you tactical information and insights on how to lay the foundation of your business so you can focus on building success.

Marketing on Reddit

What Businesses Need to Know About Using Reddit

Most marketers understand the power of social media sites like Twitter, Facebook, and Instagram. But to reach a wider online audience, there’s also an argument to be made that businesses … Continue Reading

Startup Step: Create Basic Marketing Materials / Promote With Social Media
Sales Growth 2017

Top 10 Sales Techniques to Boost Sales in 2017

Small business owners are always trying to find good strategies for reaching and retaining more customers. While some tried and true strategies will always remain the same, there are also … Continue Reading

Startup Step: Create Basic Marketing Materials / Promote With Social Media

How To Use YouTube To Market Your Business

Online and social media audiences have been moving away from text alone and toward images and video over the last few years – which is why platforms like Instagram, Vine, … Continue Reading

Startup Step: Create Basic Marketing Materials / Promote With Social Media

Media Monitoring With Mention

There are a few different tools for monitoring the Internet for brands or topics; most people know Google alerts, for instance. But what if you want to expand your monitoring … Continue Reading

Startup Step: Create Basic Marketing Materials / Management

The Best Places To Go Online For Your Company Logo

Logos are an important part of a company’s identity. They create brand recognition, and more importantly, convey what a company does and what its core principles are. Finding the right … Continue Reading

Startup Step: Build Your Website / Create Basic Marketing Materials / Order Business Cards

Mobile App or Responsive Website – Which Is Best For Your Business?

You may have noticed that when it comes to accessing the Internet, more and more people are using mobile devices. That’s leading to change in the way websites are designed … Continue Reading

Startup Step: Build Your Website / Create Basic Marketing Materials
search engine rankings for small business

SEO for Beginners Part II: Geo-Targeted Keywords

Geo-Targeted Keyword Research In the first part of “SEO for Beginners,” I discussed just the basics of keyword research and the difference between long-tail and short-tail keywords. One of the … Continue Reading

Startup Step: Build Your Website / Create Basic Marketing Materials / Management / Promote With Social Media
email marketing segmentation

Segment Your eNewsletter to Increase Open Rate

Not every subscriber on your email marketing lists will have the same needs or interests, or be in the same location. That’s why you might have problems with some readers not opening your email newsletter—because you aren’t appealing … Continue Reading

Startup Step: Create Basic Marketing Materials / Select an Email Marketing Service
email marketing subject links

Perfect Your eNewsletter’s Subject Lines

Email marketing software makes it incredibly easy to put out an attractive and high quality eNewsletter. Although email marketing services simplify the process of creating an eNewsletter, it’s up to you … Continue Reading

Startup Step: Create Basic Marketing Materials / Select an Email Marketing Service
keyword in website code seo

SEO For Beginners Part I: Keyword Research

Small Business Marketing: An Introduction to Keyword Research Whether you’ve decided to take the leap into entrepreneurship or you’re simply blogging; once you have your domain name purchased and are … Continue Reading

Startup Step: Build Your Website / Create Basic Marketing Materials

How To Improve Your eNewsletter Content

If you’re not a marketing whiz or a copywriter, crafting the perfect eNewsletter can be stressful. Email marketing is known to build relationships with past and future customers, and creating … Continue Reading

Startup Step: Create Basic Marketing Materials / Promote With Social Media / Select an Email Marketing Service

Should You Use a Website Builder

Do You Need A Website? In this technology-driven age it would unwise to conduct business without a website. A website makes it easy for potential customers to find you quickly, … Continue Reading

Startup Step: Build Your Website / Create Basic Marketing Materials

The “Dos and “Don’ts” of Business Card Design

If you’re a small business owner or a freelancer, you need a business card. Why? Because they are the easiest way to network quickly, attract potential clients, and are essential … Continue Reading

Startup Step: Create Basic Marketing Materials / Order Business Cards
best email cost marketing

Why Google Analytics is Important in Email Marketing

Google Analytics is a web analytics solution that gives you insight to your website traffic and your marketing’s effectiveness. It allows you to analyze your traffic data in order to … Continue Reading

Startup Step: Create Basic Marketing Materials / Get Basic Business Software / Select an Email Marketing Service / Set Up Business Email Accounts
captain planet elements in marketing

Five Elements of Inbound Marketing Infographic

Recently, we came across this great infographic by AXZM detailing the five elements of inbound marketing for your business. While they seemed to have channeled Captain Planet to design and … Continue Reading

Startup Step: Build Your Website / Create Basic Marketing Materials / Management / Promote With Social Media / Select an Email Marketing Service
free tools for business owners

Free Website Tools and Resources

Business Owner on a budget? Start-up with little to no funding? These free website tools can help you improve your company website without increasing your overhead. Many of these tools … Continue Reading

Startup Step: Build Your Website / Create Basic Marketing Materials / Management / Set Up Business Email Accounts
increase website traffic with marketing

Website Promotion for Small Businesses

Learn How to Immediately Increase Your Website Traffic With These Steps Although there are many steps you can take and tools you can use to help get people to visit … Continue Reading

Startup Step: Create Basic Marketing Materials / Order Business Cards / Promote With Social Media / Select an Email Marketing Service
optimized header tags

Website Creation Tips for Business

8 website building tips to help you get started: 1. Choosing Your Domain Name If your company is branded, and your objective is to be easily found, use the name … Continue Reading

Startup Step: Build Your Website / Create Basic Marketing Materials / Register a Domain Name
business card design

Designing Your Business Card Layout

Things You Need To Start Designing Your Business Cards Your design (if you have one ready) Your company logo Image editing tool (brand name like Photoshop or a free editing … Continue Reading

Startup Step: Create Basic Marketing Materials / Order Business Cards

How Every New Business Should Get Started in Branding

Branding your business in the very early stages of a startup should be one of your top priorities. However, branding can seem like an ancillary task that costs money but … Continue Reading

Startup Step: Create Basic Marketing Materials / Promote With Social Media
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