STARTicles

STARTicles offer you tactical information and insights on how to lay the foundation of your business so you can focus on building success.

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4 Easy Steps to Getting a Branded Business Email Address with Google Apps

Wednesday, January 25, 2012

For a small business just starting out, getting a branded email address is essential to start communicating with business contacts and establish a sense of professionalism.  Free Google Apps is … Continue Reading

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Startup Step: Set Up Business Email Accounts
Office-2012

Top Software and Cloud Alternatives to Microsoft Office

Tuesday, January 17, 2012

As we said in our guide on How to Get Basic Business Software, Microsoft Office is the standard when it comes to desktop software applications. However, you may want to … Continue Reading

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Startup Step: Get Basic Business Software
helvetica

A Guide to Designing and Printing Your Business Cards

Wednesday, December 21, 2011

You may not realize it, but a lot of important elements go into the design of your business cards–and they matter! If well-designed, your business card can convey professionalism, creativity, … Continue Reading

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Startup Step: Order Business Cards
Street Sign

What NOT to Choose for a Business Mailing Address

Friday, December 16, 2011

When it comes to setting up the mailing address for your business, we recommend two primary options, a private mailbox from a provider such as UPS, or a virtual office … Continue Reading

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Startup Step: Set Up Your Business Mailing Address
Google-Plus-Logo

Google+, Why Your Small Business Should Add Another Social Network

Wednesday, December 14, 2011

It seems that every day there’s a new social media tool vying for your attention. Heck, that might even be true, but until now there hasn’t been a new platform … Continue Reading

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Startup Step: Promote With Social Media
computer-gears

Windows, Mac, and Linux: The Real-World Implications of Your OS

Monday, December 12, 2011

With all the fanboys, power users, and geeks out there telling you which OS is best, it can be difficult to make a decision on what computer will best suit … Continue Reading

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Startup Step: Get Basic Business Software / Select the Best Small Business Computer
Blue Arrow

Incorporating Your Business – What Are The Options?

Friday, December 9, 2011

For the majority of small enterprises, business owners will want to incorporate under an LLC structure (offering you a mix of limited liability with favorable tax treatment) as ChooseWhat.com recommends. … Continue Reading

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Startup Step: Form an LLC
dotcom

How We Chose the Name “Zilker Ventures” – Which Led to ChooseWhat.com

Monday, November 21, 2011

Choosing a name for your business is one of the first steps an entrepreneur should take, but for some it can be one of the most difficult. Not knowing exactly … Continue Reading

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Startup Step: Name Your Business
Port Your Fax Number

How to Port Your Existing Fax Number to an Online Fax Service

Monday, November 14, 2011

What is Fax Number Porting, and Why is it Important? Fax number porting is the process of transferring your existing fax number to a new provider. Typically, you can’t port … Continue Reading

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Startup Step: Set Up a Fax Number
sfdc_lockup_cs3R1

Top Email Marketing Services that Integrate with Salesforce

Monday, November 7, 2011

Salesforce is a business cloud computing customer relationship management (CRM) provider that currently has 82,400 customers and over 2,100,000 subscribers. In response to this sizeable market, many email marketing services … Continue Reading

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Startup Step: Select an Email Marketing Service
newsletter-sign-up-screenshot

Add a Newsletter Signup Form to Facebook

Monday, October 31, 2011

If you manage an eNewsletter campaign, you know that increasing your subscriber base is a nonstop challenge. In our last article, we cited 10 easy ways to increase email newsletter … Continue Reading

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Startup Step: Promote With Social Media / Select an Email Marketing Service
QR Code

How to Use QR Codes to Market Your Business

Wednesday, October 19, 2011

What are QR Codes and How Do They Work? Quick Response codes, or QR codes, are two-dimensional codes consisting of black and white square modules. These codes can be scanned … Continue Reading

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Startup Step: Create Basic Marketing Materials / Order Business Cards
signup_form2

10 Easy Ways to Increase Your Email Newsletter Signups

Friday, October 14, 2011

Whether you are new or old to email marketing, growing your newsletter list is a common challenge. ChooseWhat.com has put together 10 sure-fire ways you can increase your readership and … Continue Reading

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Startup Step: Select an Email Marketing Service
What can The Cloud do for my Business?

What is The Cloud? (And What Can It Do for My Business?)

Thursday, October 13, 2011

The cloud is an increasingly important resource for your business and your personal life.  There’s just one problem: Most people don’t know what, “the cloud” is.  The answer is actually … Continue Reading

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Startup Step: Back Up Your Files / Build Your Website
Google Places Map

How to Use ‘Local SEO’ to Attract More Customers in Your Area

Thursday, October 6, 2011

If you are a small, local business, you are probably wondering how you can get your website displayed in the local search results of Google, Yahoo! and Bing. The answer … Continue Reading

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Startup Step: Build Your Website
google_voice_icon

How Google Voice Stacks Up Against a Small Business Class Virtual PBX

Friday, September 30, 2011

Can Google Voice Work as My Business Phone System? In 2009 Google launched Google Voice, which provides free PC-to-PC voice and video calling to users worldwide, as well as free … Continue Reading

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Startup Step: Get a Business Phone System / Set Up a Phone Number
Intuit Inc. (NASDAQ: INTU), Est.1983

Intuit Anywhere: Leveraging “The Cloud” to Enhance Your QuickBooks Software

Friday, September 23, 2011

Some have predicted that the days of on-premise, desktop software are numbered as buzz about “The Cloud” and web-based applications gets louder throughout the business world. Intuit, a leader in … Continue Reading

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Startup Step: Set Up the Books
domains

Save Your Business: Register Your .xxx Domain Name (Before a Pornographer Does)

Wednesday, June 8, 2011

You might not have heard the news. This past March, the Internet Corporation for Assigned Names (ICANN) approved the formation of the .xxx domain, a new top-level domain that will … Continue Reading

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Startup Step: Register a Domain Name
quickbooks

Doing the Books: To QuickBooks or Not?

Friday, May 27, 2011

Like it or not, if you’ve started a business then you’re probably going to be doing the books on your own until you’re making enough to hire someone to handle … Continue Reading

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Startup Step: Set Up the Books
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